B.P. Dhungana: Rakuten Travel Experiences Is A Japan Based Biggest Online Global Travel Agency, But The Full Definition Is - The Rakuten Group Offers A Wide Range Of Services Including Travel & Tours, E-commerce, Fintech, Digital Content, And Communications, And Is Used By Many Users Around The World

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Rakuten Travel Experiences Is A Japan Based Biggest Online Global Travel Agency, But The Full Definition Is - The Rakuten Group Offers A Wide Range Of Services Including Travel & Tours, E-commerce, Fintech, Digital Content, And Communications, And Is Used By Many Users Around The World

Same-Day Bookings Available.

Activities & Experiences.

Attractions & Tickets.

Sightseeing & Tours.

Transportation.

Restaurant Reservations.

Travel Essentials. Such as Pocket Wi-Fi & SIM Cards, Luggage Storage, Tourist Passes.

Online Experiences.

Get 5% Off  At Your First Hotel Booking.

Vacation STAY Has Rebranded To Rakuten Oyado! Over 140,000 Registered Rooms.

Find Thousands of Japan’s Unique Experiences:

teamLab Planets TOKYO DMM Admission Ticket.

Bullet Train Advance Booking.

Sukiyabashi Jiro Roppongi Reservation in Tokyo.

Samurai Restaurant Time Tokyo Ticket Reservation in Shinjuku with Discount.

Tokyo Skytree® Admission Ticket (for specified date and time).


Rakuten was founded in 1997 with the desire to support local businesses and small and medium-sized enterprises in expanding their business nationwide, at a time when it was said that "people don't buy things on the Internet." The original business, "Rakuten Market," began providing services with six employees, one server, and 13 stores.

Since its founding in 1997, the Rakuten Group has believed in and valued the power of innovation. Even today, guided by our desire to "empower people and society through innovation," we aim to remain a "global innovation company" as we expand into a variety of businesses.

The Rakuten Group offers over 70 services in a wide range of fields both in Japan and overseas, including internet services such as e-commerce, travel and digital content, fintech (financial) services such as credit cards, banking, securities, electronic money and smartphone app payments, mobile services such as mobile carrier business, and even professional sports. By organically linking these services together through membership centered on Rakuten members, the Rakuten Ecosystem (economic sphere) is being formed, which is unlike any other. Now it has 57,000 stores in the market.



Rakuten members can use multiple services within the ecosystem with a common ID, and can earn and use "Rakuten Points" when shopping or using services. By providing highly convenient services that cover a wide range of life scenes, Rakuten is promoting an influx of customers into the ecosystem, multiple use of group services, and continuous, mobile service use. This creates synergistic effects in minimizing customer acquisition costs, maximizing lifetime value per member, and increasing the total transaction value of Rakuten Group services, thereby enhancing the competitiveness of the Rakuten Group.

Rakuten currently boasts over 100 million members in Japan, members who have logged in at least once after completing their membership registration (excluding those who have cancelled their membership). Going forward, the company will continue to expand the Rakuten Ecosystem globally, aiming to provide fun, convenient services to the more than 1.8 billion users of Rakuten Group services around the world.

Rakuten Travel Experiences: Main page (English)

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